McDonald's · Florida Mall aquarium in Orlando, FL before service
Before
McDonald's · Florida Mall freshwater aquarium in Orlando, FL after service by The Sign of Aquarium
After
Locations served
6
Customer expansion
+5
Started
2023
What happened

The work, in order.

Quick-service restaurants live or die on consistency, and a display tank is either part of that standard or a liability sitting in the dining room. The Florida Mall location had a tank customers had stopped noticing.

We rebuilt it on a freshwater spec designed to be repeatable: a fixed hardscape pattern, a defined livestock list, and a twice-monthly visit cadence that fits between service peaks.

Because the spec is repeatable, the franchise group could roll it out — five more locations inside three months, every one on the same standard and the same predictable invoice.

"We expected a tank service. We got a brand standard."Franchise Operations Lead

More work

Other projects.

Your Project

Want a tank like this one?